Revenue Rulebreaker

Revenue Rulebreaker

Behind the scenes newsletter about Lex's adventures in recurring revenue. Shipped hot and sent with flavor.

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You gotta automate that

You gotta automate that

200 paid subscribers are gonna need a better system

Lex Roman
Lex Roman
How I pitched my partners for 2025

How I pitched my partners for 2025

The pitch, proposal and sales process that successfully landed me two fantastic partners

Lex Roman
Lex Roman
I'm sick of writing hooks

I'm sick of writing hooks

How will the list grow when I'm so bad at social media?

Lex Roman
Lex Roman
I spent WHAT on WHAT?!

I spent WHAT on WHAT?!

New year, new budget. Income and expense breakdown for 2025.

Lex Roman
Lex Roman
2024 Year in Review

2024 Year in Review

Only took 5 years to figure out what I wanted this business to be

Lex Roman
Lex Roman
It's me. Not the depression.

It's me. Not the depression.

Grandma and Grandpa Roman are rolling in their graves hearing that I tied their story to sales

Lex Roman
Lex Roman
My open-yo-wallet promo plan

My open-yo-wallet promo plan

It's a great time to ask for money for me and for you! Here's what I'm thinking

Lex Roman
Lex Roman
I set the bar too low

I set the bar too low

How $50 became $75 and why I keep learning this lesson on pricing and goals.

Lex Roman
Lex Roman
It takes a lot of emails to sell something

It takes a lot of emails to sell something

"Email doesn't work for me" just means you're not sending enough

Lex Roman
Lex Roman
I launched a subscription even though Matt McGarry told me not to

I launched a subscription even though Matt McGarry told me not to

Can't hawk the audience-funded game if I'm not in it myself

Lex Roman
Lex Roman
I started a membership two years ago...here's why I shut it down

I started a membership two years ago...here's why I shut it down

Thinking about running a membership? Hold up! Watch this and don't make the same mistakes I did.

Lex Roman
Lex Roman
My favorite subscription? It's about Playboy

My favorite subscription? It's about Playboy

Welcome to Revenue Rulebreaker. I've got a story for you.

Lex Roman
Lex Roman
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