In partnership with Outpost for Ghost publishers. Get more subscription revenue for your Ghost publication with Outpost 🪐
You already know I think every Ghost publisher needs to integrate Outpost for running their subscription business.
Outpost is a marketing and monetization tool for Ghost. It's super powerful and offers everything from smart email automations that encourage upgrades and renewals to automated podcast episode pages.
I explained how I set up Outpost in this YouTube video and I interviewed Aftermath's Riley MacLeod and Tangle's Issac Saul about how they use Outpost. I find it to be pretty intuitive but I hear all the time from publishers who are newly taking the reigns on their subscription business...Lex, where should I start with Outpost?
That's why I made you OUTPOST BINGO. It's everything I recommend you start with to get Outpost making money for your publication. Join us in playing and submit your card by January 9th to win prizes!
How to play Outpost bingo
- Download the bingo card above
- Mark off boxes as you set them up (see below for more detailed instructions)
- Submit your finished card by Friday, January 9th.
You can use the Canva template to "mark" off the boxes or use annotations on your phone or computer to scratch them off. Whatever's easiest for you. Your goal is to complete the whole card!
Everyone who uses Ghost (or is moving to Ghost) is eligible to win prizes.
Win one of these prizes 🏆
All the top scores will be entered to win. Winners will be chosen randomly.
- Prize 1: $100 credit to your Outpost account
- Prize 2: 1 year of the Backstage Pass, which includes all access to paidnewsletterplaybook.com and revenuerulebreaker.com
- Prize 3: A live session with me to review your Outpost Autoresponder Emails
What each box on the bingo card means
- Free space: Sign up for a free trial with Outpost
- Failed payment flow: Turn on the Failed Payment Flow. There's already templates in there, but you can turn on as many as you like (I recommend all of them! Get that money back!)
- Free welcome email: Edit and turn on at least ONE free welcome email. This greets new newsletter subscribers.
- Add tip jar to nav: Grab your tip jar link and link it in your navigation or in your email template. This is already set up so you just need to copy the link and put it somewhere. Make sure Stripe is hooked up so you can get that cash!
- Thank you message for tip jar: When people tip you, you can thank them! How cool! Set up a thank you message for your contributors.
- 30 day renewal reminder: Add a reminder for your annual subscribers that their subscription is going to renew and encourage them to stay! There's already a template for you. Just update it and turn it on!
- Member clean up: Use this tool to remove free members who unsubscribed from your newsletter. Ghost charges you for all members, regardless of whether they get your newsletter. Smash the button and Outpost does the rest!
- Paid welcome email: Edit and turn on the email that welcomes paid subscribers. There's two spots for this. Either counts for bingo (and I recommend both). Do this under Other->Upgrades or under Welcome Flow->Paid. One is for people who pay right away and the other is for people who upgrade from a free subscription.
- Retention offer: Outpost co-founder Ryan told me to add this one because it's super effective at getting people to come back. If a monthly subscriber cancels, you can send them an offer to stick around. Edit the template and turn it on! 💡 Pro tip from Ryan: offer them a discount on an annual sub—it works better and brings in more revenue!
Have questions?
Send me a note or tag me on social. Happy bingo playing! 🎱
If you have trouble downloading the bingo card, you can also access it here.