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☀️ April
We're taking it easy in April. No theme but a few events you can join us for!
- April 7 The DragonHeart Quest: Create a small moment of joy with us
When was the last time you handmade a gift just because? For me....it's been years! Legend Steph DragonHeart Benedetto wants to change that. She's running a quest to spark 10,000 moments of joy and I'm taking part. Join us to spend 30 minutes handcrafting a tiny moment of joy. Register (FREE)
- April 9 Q1 Earnings Call: How's Revenue Rulebreaker doing?
Where is your money going? I'm here to tell you! We're going to run down the state of the business behind Revenue Rulebreaker and Legends for Q1 (Jan-Mar 2026). Open to all paid subscribers and tip jar contributors. Register (FREE FOR PAID SUBSCRIBERS)
- April 16 Let's make a plan to leave Substack together!
I will guide you through making an exit plan and figuring out when and how to move for Substack publishers. Register (FREE)
- April 21 Indie Media Revenue Lab. A facilitated session about all things revenue for indie media. Bring your challenges, your opportunities, and your encouraging spirit to this session. Register (FREE)
- April 27 Seeds and Summits. A monthly session where we discuss what experiments you tried this month (seeds) and we celebrate what worked (summits). It's a heartwarming reflection session that helps you cement and celebrate progress and build on it more effectively. So popular...we're doing it all year!
🪷 May-June
Theme: Paid subscriptions
The Double Your Paid Subs Quest
Ready to finally start promoting your paid subscription? I'm running a paid subscription sprint in May and June to help you grow your paid subscription immediately and to set up some foundations to keep it growing.
Who's this for?
This is for anyone with a media subscription. It's not designed for high touch membership operators. It's for newsletter writers, bloggers and podcasters who have a recurring subscription option. You do not need to be full time on your venture but you need to be launched before this sprint. I'm not teaching launch strategies.
Substack publishers are not permitting to join unless they are already paid subscribers. Patreon publishers can join, but your tooling might limit how much you can participate in our activities.
About the sprint
15 spots available. 8 minimum to run.
$1000 for the sprint. $500 for paid subscribers—see code below (make sure you're logged in.) You can become a paid subscriber for $75/year.
Sprint runs from May 7-June 11 on Thursdays from 2-3:30pm Eastern.
The Double Your Paid Subs Quest
- Week 1: Build a welcome flow that turns your newsletter signups into paying subscribers fast
- Week 2: Find your gaps with subscriber intel via data diving, surveys, testimonials and conversations with your actual readers
- Week 3: Win back and upsell more of the people who already love you with special offers, personalized communications and automations
- Week 4: Plan and run a subscriber drive that smashes your goals and create your template to keep doing it year round
- Week 5: Punch up your paid subscription sales page so it does more of the heavy lifting for you
- Week 6: Keep more subscribers with a Why Stay sequence
You'll leave this sprint with:
✅ Optimized key automations (welcome, failed payment, why stay, why come back, why upgrade)
✅ A subscriber drive and created a template to run the next one
✅ An understanding of why your subscribers pay and how to sell more of them
✅ An understanding of how your audience growth is supporting (or not) your paid subscription growth
I am not promising to double your paid subs during the course of this sprint (though you might depending on how much you've done before.) This growth sprint will set you up to double your paid subs by creating automations, promotions and information you need to accomplish your paid subscription goals.
🪴Seeds and Summits for rest of 2026
Our Seeds and Summits session was so beloved that we're going to keep it going all year. Paid subscribers get 50% off drop-in rate or a session pass.
April: Tuesday, April 28 at 1pm Eastern
May: Wednesday, May 27 at 2pm Eastern
June: Tuesday, June 30 at 2pm Eastern
July: Thursday, July 30 at 2pm Eastern
August: Thursday, August 27 at 2pm Eastern
September: Wednesday, September 30 at 2pm Eastern
October: Thursday, October 29 at 2pm Eastern
November: Thursday, November 30 at 1pm Eastern
December: Monday, December 21 at 1pm Eastern
View the calendar
RSVP for individual events on the calendar
Looking for past events?
Find the recaps and recordings here
Lex Roman
About our events
You've got business goals but it's super lonely slogging through a massive to do list by yourself in a dark basement.
The only thing that saves me during those times is community events where we come together to reflect out loud, get some good intel and make better decisions about what's next.
So, I'm bringing back events this year! We're gonna see how this goes but people do really enjoy my events so I'm making a bet that you want to come to more of them.
These events are not classes. They are guided workshops. I will set the stage and provide a structure for us, but I will be counting on you to bring your business vision, data and interests to make our time together matter. COME READY TO CHAT PARTY PEOPLE!
Most events are paid or for paid members. Some are free. Subscribe to my mailing list to receive updates on them!