Revenue Rulebreaker reaches creative entrepreneurs weekly via our newsletter, daily on LinkedIn and bi-monthly on YouTube. I have strong trust with this audience because this list includes my past clients, active collaborators and 350+ paid subscribers. My partners get stellar results because I'm careful about who I promote and my audience is interested in exploring my recommendations.
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About my audience
My audience is creative small business owners based in the United States, United Kingdom and Canada. Mostly solopreneurs who serve clients, but we have some agency and consulting teams too. What's most powerful about my audience is the network effect—the vast majority are influencers in their circles who spread the word about my recommended products and services to their own clients and audiences.
Industries:
- Tech consulting
- Small business services
- Digital marketing and advertising
- Journalism and publishing
Job titles:
- Design/development
- Copy/content/writing
- Marketing
- Operations/systems strategy
- Business strategy/coaching/consulting
- Events/memberships/community builders
Locations:
- United States (62%)
- United Kingdom (26%)
- Canada (5%)
- France (2%)
- Germany (2%)
Channel audience sizes:
- Newsletter: 2k+ (my most trusted audience and most of my buyers)
- LinkedIn: 8k+ (leans more tech/ex-tech small business owners)
- YouTube: 6k+ (high intent small business owners. I see a lot of my own paid subscribers come from this channel and strong buyer intent with partners)
Expected results:
I price my ads for sales and conversion, not for generic awareness building or list building. My audience is high intent and most partners get interested leads and buyers if there's an offer.
- Newsletter: Featured ads get 15-40 unique clicks. Featured issues get 30-80 unique clicks.
- LinkedIn: Performance is not easily measured for my base through impressions or comments, but we do see conversions on LinkedIn when paired with other channels.
- YouTube: Typically gets 1-2k views. Similar to LinkedIn, performance is best measured through an affiliate link and partners will see trials and upgrades from my videos when paired with other channels to promote.
- Virtual Events: 30-60 registrants and 20-30 live attendees per event.
Partner wins
Recent success stories include:
- Tripling the free trials for the team at Outpost (as reported by them) from a cross-channel year-long campaign
- 60 webinar sign ups for IndeCollective from one featured email and two ads
- 60 trials and 11 paid signups for Sunsama for a cross-channel three-month campaign
- 10+ new coaching clients from a cross-channel three-month campaign
- 4 new membership leads and 2 new members for the Interweb from one featured email and two ads
- 3 applicants and 2 new members for Molly Godfrey's Impressions community from five featured ads and one featured issue (approx $1.5-2k in new revenue)
- A web design client booked from a single classified ad for a web designer
- An operations client booked from two featured ads for Systems Strategist Devin Lee
Testimonials from my partners:
Advertising options
💌 Newsletter ads - Book here
You'll be the featured ad for the whole week with an option for a dedicated issue. I don't sell single ads. Ping me for discounts on longer runs.
- Option 1 Three pack of ads: 3 featured ads in my Sunday, Tuesday and Thursday editions. ($450 USD)
- Option 2 Featured issue and two pack of ads: 2 featured ads in Sunday and Tuesday editions and 1 featured issue on Thursday only about you and your offer. ($750 USD)
📰 Looking for classified ads?
Become a Legend! Legends get 3 classifieds per year (and more if I have space). These are included in a Legends membership.
🎙️ Podcast sponsorship - Contact me
Currently booking founding sponsors for the new Revenue Rulebreaker Podcast. Podcast sponsors get pre-roll and mid-roll ads on the show, featured links in the show notes, featured ads in the newsletter/on the site and an option for a live virtual event I host. Available starting at $2,250 (book one month) up to $12,500 USD (be our launch partner for the first 6 months of the show).
📺 YouTube, Events and LinkedIn - Contact me
I also do cross-channel collaborations that include YouTube, virtual events and LinkedIn too. If you're interested in running a campaign together, get in touch about a paid partnership.
Know before you book
I reserve the right to reject ads that don't suit my brand or audience. Ads should be relevant to creative small business owners. In general, I don't advertise exclusively AI services, anything related to weapons or violence and Substack newsletters. If I decide your ad isn't right for my audience, you'll receive a full refund before we run them.
Performance is not guaranteed but I work hard to deliver excellent results. I'll track and report back on performance and will do everything I can to make your campaign a success.
Book your newsletter ad here
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