Take our 2026 Reader Survey!
Help me understand which stories, events and perks are most valuable to you
1 min read
Revenue Rulebreaker by Lex Roman
How solopreneurs make a living. We take you behind the scenes of real small businesses and inside the stories of struggle, vulnerability and triumph of building something that is uniquely yours.
Featured posts
Small business news: Week of June 15 (Live blog)
Daily recaps of important stories, trends and updates from the small business scene
6 min read
I refuse to shrink my life to run a successful business
Leo Aquino shares their non-negotiable expenses that the business must pay for and why sacrificing yourself for your business may not be the right move
6 min read
Google doesn't care about your website. Should you still care about SEO?
Google's new default AI experience changes how you show up in the search engine, forcing small business owners to decide whether or not it's time to get on board with the bots
11 min read
We've got something to say: Revenue Rulebreaker's editorial direction in 2026
What kinds of stories you can expect from Rulebreaker right now
5 min read
More subscribers won’t save your newsletter business: Takeaways from The 2026 Newsletter Conference
Danielle Desir Corbett shares what she's taking back to her newsletter business from The Newsletter Conference. To scale a newsletter in 2026, it's not about list size anymore. It's about understanding your community.
6 min read
Ask The Legends: A new series where Legends weigh in on your most pressing questions 🍿
Think of this like a Legends advice column. Answer questions from our community. Ask your own questions. Bask in the glory of knowledge sharing. New questions posted every week.
2 min read
Should you give your time away for free? How 11 entrepreneurs are using free events to find clients
If you're sick of social and email, events could be your next marketing move. Learn exactly how 11 entrepreneurs are using free and low cost events to develop a customer base and how they turn those events into paying clients.
11 min read
How to grow — and own! — your email list as an author
Amazon isn't going to help you find your audience. M.G. Herron walks us through how to grow a mailing list of book buyers from scratch.
11 min read
Latest posts
Legends
Legend Status, Legends Lifetime and Legends Partner Status tiers
Welcome Guide for Legends
How to access your perks and frequently asked questions about Legends
5 min read
Take our 2026 Reader Survey!
Help me understand which stories, events and perks are most valuable to you
1 min read
Small business news: Week of June 15 (Live blog)
Daily recaps of important stories, trends and updates from the small business scene
6 min read
I refuse to shrink my life to run a successful business
Leo Aquino shares their non-negotiable expenses that the business must pay for and why sacrificing yourself for your business may not be the right move
6 min read
Ask The Legends: Do you market yourself as a queer-owned business?
We talked earlier this month about how being queer changes how you run your business, but I'm curious how much queerness plays into your marketing
1 min read
Who can we trust about AI?
Everyone is spouting opinions about AI's utility, likeability, and inevitability, but where are the voices bringing thoughtful analysis about what's going on below the surface with artificial intelligence?
11 min read
Ask The Legends: How do you set boundaries with clients?
Your sanity often depends on your boundaries, but it can be hard to know what boundaries to set and when to set them
1 min read
Ask The Legends: Which communities do you find the most value in?
It's been a while since we crowdsourced a list of great communities to be part of
1 min read
Recurring Revenue
paid
Paid subscriptions are the business model of liberation
It's no secret that queer people have trouble staying in business. Could this model be the answer?
8 min read
Ask The Legends: Does sliding scale pricing work for business owners?
My concern is that already marginalized business owners gravitate towards sliding scale pricing. Does it help or hinder these businesses staying open?
1 min read
Ask The Legends: Are virtual summits a scam or not?
Virtual summits took off in 2020. The longer we do them, the more I think they're a scam. What do you think?
1 min read
Ask The Legends: What's your signature talk or workshop called?
I used to give talks all the time all around the same topic. Now, when I get asked to speak, it's on a wide range of topics. What's your go to topic?
1 min read
Low Energy Leads
How to get clients without losing your mind. Score some leads the low energy way!
123 posts
Recurring Revenue
Break me off a piece of that recurring revenue. Subscriptions, memberships or communities that run on MRR.
36 posts
Now That’s What I Call Growth
Fresh channels and methods for growing your audience with right fit people.
17 posts
Work Styles
Where we work, how we live and how that shapes the businesses we create.
13 posts
Buried Treasure
The unexpected paths that turned into business models. Stories of striking out and then striking gold.
8 posts
Thanks, I Hate It
Counter takes on the same old marketing bullshit we're all sick of.
7 posts
Everybody's talking about
Catching you up on hot topics in the small business world and serving up our fresh perspective on them.
4 posts
Page Earner
The marketing and monetization of books for independent authors.
3 posts