I thought paywalls were unethical. This is why I started paywalling.
Kaitlyn Arford didn't want to charge her readers, but as her publication grew, she realized the alternative was much worse.
7 min read
Revenue Rulebreaker by Lex Roman
How solopreneurs make a living. We take you behind the scenes of real small businesses and inside the stories of struggle, vulnerability and triumph of building something that is uniquely yours.
Featured posts
I built a fast-growing paid newsletter on Substack, accidentally deleted it, and had to rebuild from scratch.
Here’s what it taught me about platform risk, audience ownership, and why growth can go backwards before it goes forward
10 min read
Podcasting keeps changing, but what members want to pay for never changes
Eric Silver breaks down the timeless perks of a successful podcasting membership that taps into what motivates members to pay
7 min read
Marketing in crisis: How small business owners handle the politics of promotion
10 entrepreneurs with ties to Minneapolis, Portland, Venezuela, Lebanon, and Jordan weigh in on how they market their small business through global and local events
9 min read
Why this writer opened a brick-and-mortar bookstore in the age of Amazon
How a writer, a crowdfunding campaign, and a little astrology turned a daydream into a reality
9 min read
The month I almost killed my membership, I raised my prices
Erin Harker was ready to shut it all down until a conversation made her realize maybe one last Hail Mary was worth a try
7 min read
I run two businesses on purpose. One pays me. One protects me.
Vanessa Belleau takes us inside her second business and examines how it makes her first business more sustainable.
7 min read
Legends Retreat 2026: We're going to Guatemala! 🇬🇹
I'm bringing 16 Legends to Antigua, Guatemala this November. Are you in!?
6 min read
Latest posts
I thought paywalls were unethical. This is why I started paywalling.
Kaitlyn Arford didn't want to charge her readers, but as her publication grew, she realized the alternative was much worse.
7 min read
I built a fast-growing paid newsletter on Substack, accidentally deleted it, and had to rebuild from scratch.
Here’s what it taught me about platform risk, audience ownership, and why growth can go backwards before it goes forward
10 min read
Podcasting keeps changing, but what members want to pay for never changes
Eric Silver breaks down the timeless perks of a successful podcasting membership that taps into what motivates members to pay
7 min read
Marketing in crisis: How small business owners handle the politics of promotion
10 entrepreneurs with ties to Minneapolis, Portland, Venezuela, Lebanon, and Jordan weigh in on how they market their small business through global and local events
9 min read
Why this writer opened a brick-and-mortar bookstore in the age of Amazon
How a writer, a crowdfunding campaign, and a little astrology turned a daydream into a reality
9 min read
Paid subscriptions are down. What now?
Audience-funded writers like me have to diversity when subscriptions don't grow fast enough. Here's all the different ways I try to patch my revenue when subscriptions aren't enough.
9 min read
Event recap: Your Next Membership Drive
Get the recording, workbook and recap from our event on how to run a membership or paid subscriber drive
2 min read
The month I almost killed my membership, I raised my prices
Erin Harker was ready to shut it all down until a conversation made her realize maybe one last Hail Mary was worth a try
7 min read
Event recap: How to use communities for lead gen
Get the recording, workbook and recap from our event on using communities as a lead generation strategy to find clients and customers
2 min read
Event recap: Workshop your sponsorship pitch
Get the recording, workbook and recap from our event on pitching sponsors and collaborators
2 min read
Event recap: Find your next partnership
Get the recording, workbook and recap from our event on finding sponsors, partners and collaborators
2 min read
Event recap: Glow up your newsletter landing page
Get the recording, workbook and recap from our event on newsletter landing pages for list growth
1 min read
Inside My Business
Behind the scenes of my business
36 posts
Free Posts
Posts that aren't behind the paywall
34 posts
Subscriptions and Memberships
Recurring revenue with a subscription, membership or community
34 posts
Email and Newsletters
Email marketing and newsletter strategies
29 posts
Legends
Everything a Legend needs! Find the Welcome Guide, the List of Legends and more.
16 posts
Digital Products
Selling info products
12 posts
Sponsorships
Booking partnerships and sponsorships
9 posts