Revenue Rulebreaker by Lex Roman

How solopreneurs make a living. We take you behind the scenes of real small businesses and inside the stories of struggle, vulnerability and triumph of building something that is uniquely yours.

Featured posts

Should you give away your time for free? Photo of Pame Barba and me on a couch

Hosting events

Should you give your time away for free? How 11 entrepreneurs are using free events to find clients

If you're sick of social and email, events could be your next marketing move. Learn exactly how 11 entrepreneurs are using free and low cost events to develop a customer base and how they turn those events into paying clients.

Lex Roman May 17, 2026 11 min read

Am I the asshole? Who should we believe about AI?

Open Mic

Open mic: Am I the asshole? Who should we believe about AI?

Weigh in and tell me if you think we should be talking about AI more here because I'm pretty opinionated about whose opinions I trust

Lex Roman May 16, 2026 1 min read

Et tu beehiiv?

Tools

beehiiv's CEO backs a MAGA candidate but don't pack your bags just yet.

Tyler Denk, CEO of beehiiv, endorsed MAGA candidate Spencer Pratt in the LA mayor race on Instagram. We knew this was coming. But it's not anything like what's happening at Substack.

Lex Roman May 13, 2026 4 min read

How to grow — and own! — your email list as an author

Audience Growth

paid

How to grow — and own! — your email list as an author

Amazon isn't going to help you find your audience. M.G. Herron walks us through how to grow a mailing list of book buyers from scratch.

M.G. Herron May 10, 2026 11 min read

This is how our community is growing their newsletter lists

Audience Growth

This is how our community is growing their newsletter lists

The number one question I get asked is "how do I grow my newsletter?" so I asked our community and here's what you said.

Lex Roman May 3, 2026 11 min read

Rulebreaker book club with Sponsor Magnet book on cover

Community Events

Announcing: The Rulebreaker Book Club!

Come read fun business books with us and talk about how to apply them to your work. Non-fiction FTW!

Lex Roman Apr 24, 2026 2 min read

Latest posts

Should you give away your time for free? Photo of Pame Barba and me on a couch

Hosting events

Should you give your time away for free? How 11 entrepreneurs are using free events to find clients

If you're sick of social and email, events could be your next marketing move. Learn exactly how 11 entrepreneurs are using free and low cost events to develop a customer base and how they turn those events into paying clients.

Lex Roman May 17, 2026 11 min read

Am I the asshole? Who should we believe about AI?

Open Mic

Open mic: Am I the asshole? Who should we believe about AI?

Weigh in and tell me if you think we should be talking about AI more here because I'm pretty opinionated about whose opinions I trust

Lex Roman May 16, 2026 1 min read

I ditched Gumroad

Digital Products

Best Gumroad alternative: Why I switched to Payhip to sell digital products

High fees? Slow payouts? No content hosting? This is why I moved my digital product shop to Payhip and everything I love about them.

Lex Roman May 13, 2026 8 min read

Et tu beehiiv?

Tools

beehiiv's CEO backs a MAGA candidate but don't pack your bags just yet.

Tyler Denk, CEO of beehiiv, endorsed MAGA candidate Spencer Pratt in the LA mayor race on Instagram. We knew this was coming. But it's not anything like what's happening at Substack.

Lex Roman May 13, 2026 4 min read

Welcome Guide for Legends

Legends

Legend Status, Legends Lifetime and Legends Partner Status tiers

Welcome Guide for Legends

How to access your perks and frequently asked questions about Legends

Lex Roman May 13, 2026 5 min read

The Business Underdog Bundle is NOW LIVE! Get 20% off Revenue Rulebreaker and Hype Yourself

Legends

The Business Underdog Bundle is NOW LIVE!

The line between keep going and stop forever is razor fucking thin.

Lex Roman May 12, 2026 7 min read

New perk unlocked: Legends Classified Ads

Legends

Legend Status, Legends Partner Status and Legends Lifetime tiers

New perk unlocked: Free Legends classified ads

New fun ways to promote your stuff with Legends classifieds

Lex Roman May 12, 2026 2 min read

How to grow — and own! — your email list as an author

Audience Growth

paid

How to grow — and own! — your email list as an author

Amazon isn't going to help you find your audience. M.G. Herron walks us through how to grow a mailing list of book buyers from scratch.

M.G. Herron May 10, 2026 11 min read

Open mic: Are you team organic or team paid growth?

Open Mic

Open mic: Are you team organic or team paid growth?

Share how you think about organic vs paid growth when it comes to building your audience

Lex Roman May 9, 2026 1 min read

This is how our community is growing their newsletter lists

Audience Growth

This is how our community is growing their newsletter lists

The number one question I get asked is "how do I grow my newsletter?" so I asked our community and here's what you said.

Lex Roman May 3, 2026 11 min read

My credibility vanished when I relocated to New York.

Where we work

My credibility vanished when I relocated to New York. This is what I did to rebuild it.

Nóra Árvai tells us how she started over professionally when all her degrees, connections and accomplishments lost their meaning

Nóra Árvai Apr 26, 2026 7 min read

Are you over-monetizing your audience?

Open Mic

Are you over-monetizing your audience? How do you know?!

Share how you think about balancing sales with trustbuilding activities

Lex Roman Apr 25, 2026 1 min read

Explore topics

Inside My Business

Inside My Business

Behind the scenes of my business

Free Posts

Free Posts

Posts that aren't behind the paywall

Subscriptions and Memberships

Subscriptions and Memberships

Recurring revenue with a subscription, membership or community

Email and Newsletters

Email and Newsletters

Email marketing and newsletter strategies

Legends

Legends

Everything a Legend needs! Find the Welcome Guide, the List of Legends and more.

Digital Products

Digital Products

Selling info products

Sponsorships

Sponsorships

Booking partnerships and sponsorships

Revenue Rulebreaker by Lex Roman

How solopreneurs make a living. We take you behind the scenes of real small businesses and inside the stories of struggle, vulnerability and triumph of building something that is uniquely yours.