We've got something to say: Revenue Rulebreaker's editorial direction in 2026
What kinds of stories you can expect from Rulebreaker right now
5 min read
Revenue Rulebreaker by Lex Roman
How solopreneurs make a living. We take you behind the scenes of real small businesses and inside the stories of struggle, vulnerability and triumph of building something that is uniquely yours.
Featured posts
More subscribers won’t save your newsletter business: Takeaways from The 2026 Newsletter Conference
Danielle Desir Corbett shares what she's taking back to her newsletter business from The Newsletter Conference. To scale a newsletter in 2026, it's not about list size anymore. It's about understanding your community.
6 min read
Ask The Legends: A new series where Legends weigh in on your most pressing questions 🍿
Think of this like a Legends advice column. Answer questions from our community. Ask your own questions. Bask in the glory of knowledge sharing. Running May 19-June 9.
2 min read
Should you give your time away for free? How 11 entrepreneurs are using free events to find clients
If you're sick of social and email, events could be your next marketing move. Learn exactly how 11 entrepreneurs are using free and low cost events to develop a customer base and how they turn those events into paying clients.
11 min read
Open mic: Am I the asshole? Who should we believe about AI?
Weigh in and tell me if you think we should be talking about AI more here because I'm pretty opinionated about whose opinions I trust
1 min read
How to grow — and own! — your email list as an author
Amazon isn't going to help you find your audience. M.G. Herron walks us through how to grow a mailing list of book buyers from scratch.
11 min read
This is how our community is growing their newsletter lists
The number one question I get asked is "how do I grow my newsletter?" so I asked our community and here's what you said.
11 min read
Announcing: The Rulebreaker Book Club!
Come read fun business books with us and talk about how to apply them to your work. Non-fiction FTW!
2 min read
Latest posts
Ask The Legends: How do you bring your audience along in a pivot?
When pivoting your business, how much do you think is helpful to share about why you’re leaving your old focus behind?
1 min read
We've got something to say: Revenue Rulebreaker's editorial direction in 2026
What kinds of stories you can expect from Rulebreaker right now
5 min read
Ask The Legends: Gimme a song that helps you chill after a long day.
Share a song for the Legends playlist
Ask The Legends: What are your best routes for marketing as a service business that aren't social media?
I'm over IG. My email list is small. My goal is to call in new clients. What channels or methods should I be looking at?
1 min read
More subscribers won’t save your newsletter business: Takeaways from The 2026 Newsletter Conference
Danielle Desir Corbett shares what she's taking back to her newsletter business from The Newsletter Conference. To scale a newsletter in 2026, it's not about list size anymore. It's about understanding your community.
6 min read
LinkedIn
paid
Make fun of LinkedIn all you want but it's making me money
Here's the 4 ways to get clients from LinkedIn if you have no following or if your posts aren't working
9 min read
Ask The Legends: How do you think about referral fees?
I've defaulted to treating referrals as a form of goodwill because I like leading with generosity. This feels right for some relationships, but I'm starting to wonder about which partnerships warrant an agreement
1 min read
Ask The Legends: What's one thing you'd go back and tell yourself?
Oh wow, it’s a time machine. You hop in and it takes you back to day one of your business
1 min read
Ask The Legends: What's the best testimonial you've ever received?
I love getting a good testimonial. And I'm often surprised at how they point out things I didn't even know I was doing.
1 min read
Ask The Legends: If I gave you $50k, what would you do with it?
We all have professional passion projects we want to start or expand if we had spare cash. What's one of yours?
1 min read
Ask The Legends: How do you think about pricing your work?
I've always undercharged but I find it stressful to charge higher amounts of money. You don't have to share what your prices are, but tell me how you price.
1 min read
Ask The Legends: A new series where Legends weigh in on your most pressing questions 🍿
Think of this like a Legends advice column. Answer questions from our community. Ask your own questions. Bask in the glory of knowledge sharing. Running May 19-June 9.
2 min read
Low Energy Leads
How to get clients without losing your mind. Score some leads the low energy way!
123 posts
Recurring Revenue
Break me off a piece of that recurring revenue. Subscriptions, memberships or communities that run on MRR.
35 posts
Now That’s What I Call Growth
Fresh channels and methods for growing your audience with right fit people.
17 posts
Work Styles
Where we work, how we live and how that shapes the businesses we create.
12 posts
Buried Treasure
The unexpected paths that turned into business models. Stories of striking out and then striking gold.
8 posts
Thanks, I Hate It
Counter takes on the same old marketing bullshit we're all sick of.
6 posts
Page Earner
The marketing and monetization of books for independent authors.
3 posts
You Might Have Missed
Catching you up on hot topics in the small business world and serving up our fresh perspective on them.
2 posts