I'm starting to think "learn to code" was good advice. Step into the era of cottage code.
It's time to consider whether we need to bring more of our tech in-house.
6 min read
Revenue Rulebreaker by Lex Roman
News, stories and events on how solopreneurs make money. What you need to know to grow your small business through wild times. Get useful advice, relatable vulnerability and encouraging camaraderie.
Featured posts
Ask The Legends: What's the role of your website?
Squarespace raised prices this week and it has a lot of us asking if it's time to rethink our websites
1 min read
Best of small business news: Week of July 13
Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
20 min read
Ask The Legends: How do you handle LinkedIn with multiple audiences or businesses?
LinkedIn only lets you have one profile, but what do you do if you have multiple personas?
1 min read
Should you add "Fractional" to your title?
Fractional executives and consultants share how it helps or hurts when finding, booking and working with clients
10 min read
Ask The Legends: How do you make the most of a conference?
We all know conferences are good for making new connections but I'm curious how you make the most of the opportunity.
1 min read
Best of small business news: Week of July 6-10
Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
19 min read
How's the business doing? Quarter in review (Q2 2026)
A look inside how Revenue Rulebreaker is running with revenue, expenses, wins and failures of the second quarter of 2026
21 min read
Latest posts
I'm starting to think "learn to code" was good advice. Step into the era of cottage code.
It's time to consider whether we need to bring more of our tech in-house.
6 min read
Ask The Legends: What's the role of your website?
Squarespace raised prices this week and it has a lot of us asking if it's time to rethink our websites
1 min read
Best of small business news: Week of July 13
Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
20 min read
Ask The Legends: How do you handle LinkedIn with multiple audiences or businesses?
LinkedIn only lets you have one profile, but what do you do if you have multiple personas?
1 min read
Thanks, I Hate It
paid
Stripe makes a play to buy PayPal with their private equity buddy. It's time for us to wake up to how much power they have.
While we were fighting over the middlemen like Substack and beehiiv, Stripe was quietly gaining market share. We need to demand more platform integrations than Stripe and PayPal.
4 min read
Legends
Legend Status, Legends Partner Status and Legends Lifetime tiers
Legends Summer Hang Guide
How to get the most out of our Summer Mixer!
6 min read
Should you add "Fractional" to your title?
Fractional executives and consultants share how it helps or hurts when finding, booking and working with clients
10 min read
Ask The Legends: How do you make the most of a conference?
We all know conferences are good for making new connections but I'm curious how you make the most of the opportunity.
1 min read
Best of small business news: Week of July 6-10
Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
19 min read
Ghost broke our beautiful gift links :/
It was nice while it lasted. Hopefully, it will come back soon.
1 min read
Ask The Legends: Does adding "fractional" to your title help or hurt?
I want to hear about your experience using it or losing it.
1 min read
How's the business doing? Quarter in review (Q2 2026)
A look inside how Revenue Rulebreaker is running with revenue, expenses, wins and failures of the second quarter of 2026
21 min read
Low Energy Leads
How to get clients without losing your mind. Score some leads the low energy way!
123 posts
Recurring Revenue
Break me off a piece of that recurring revenue. Subscriptions, memberships or communities that run on MRR.
36 posts
Now That’s What I Call Growth
Fresh channels and methods for growing your audience with right fit people.
17 posts
Work Styles
Where we work, how we live and how that shapes the businesses we create.
13 posts
Everybody's talking about
Catching you up on hot topics in the small business world and serving up our fresh perspective on them.
10 posts
Thanks, I Hate It
Counter takes on the same old marketing bullshit we're all sick of.
10 posts
Buried Treasure
The unexpected paths that turned into business models. Stories of striking out and then striking gold.
8 posts
Page Earner
The marketing and monetization of books for independent authors.
5 posts