Revenue Rulebreaker by Lex Roman

Audience Growth

This is how our community is growing their newsletter lists

The number one question I get asked is "how do I grow my newsletter?" so I asked our community and here's what you said.

Lex Roman May 3, 2026 11 min read

Where we work

My credibility vanished when I relocated to New York. This is what I did to rebuild it.

Nóra Árvai tells us how she started over professionally when all her degrees, connections and accomplishments lost their meaning

Nóra Árvai Apr 26, 2026 7 min read

Open Mic

Are you over-monetizing your audience? How do you know?!

Share how you think about balancing sales with trustbuilding activities

Lex Roman Apr 25, 2026 1 min read

Community Events

Announcing: The Rulebreaker Book Club!

Come read fun business books with us and talk about how to apply them to your work. Non-fiction FTW!

Lex Roman Apr 24, 2026 2 min read

Hosting events

Why these Toronto entrepreneurs are selling out their networking events (and how you can do it too)

Inside the rapid success stories of "This Mother Means Business" and "High Vibe Women"

Lex Roman Apr 19, 2026 7 min read

Where we work

paid

I thought I had a location-flexible business. Moving countries proved I didn't.

Why "freedom" in online business is mostly an illusion without the right structure.

Giulia Raffaello Apr 12, 2026 7 min read

Open Mic

Who is buying right now?

Share what kinds of clients and customers are spending money with you in this season

Lex Roman Apr 11, 2026 1 min read

Yearly and Quarterly Reports

paid

How's the business doing? Quarter in review (Q1 2026)

A look inside how Revenue Rulebreaker is running with revenue, expenses, wins and failures of the first quarter of 2026

Lex Roman Apr 5, 2026 17 min read

Open Mic

What are the top ways you grow your audience?

Share what's working for you when it comes to audience growth

Lex Roman Apr 3, 2026 1 min read

Subscriptions and Memberships

paid

I thought paywalls were unethical. This is why I started paywalling.

Kaitlyn Arford didn't want to charge her readers, but as her publication grew, she realized the alternative was much worse.

Kaitlyn Arford Mar 29, 2026 7 min read

Email and Newsletters

paid

I built a fast-growing paid newsletter on Substack, accidentally deleted it, and had to rebuild from scratch.

Here’s what it taught me about platform risk, audience ownership, and why growth can go backwards before it goes forward

Lucy Werner Mar 26, 2026 10 min read

Podcasting

paid

Podcasting keeps changing, but what members want to pay for never changes

Eric Silver breaks down the timeless perks of a successful podcasting membership that taps into what motivates members to pay

Eric Silver Mar 22, 2026 7 min read

Marketing Strategy

Marketing in crisis: How small business owners handle the politics of promotion

10 entrepreneurs with ties to Minneapolis, Portland, Venezuela, Lebanon, and Jordan weigh in on how they market their small business through global and local events

Lex Roman Mar 19, 2026 9 min read

Inside My Business

Why this writer opened a brick-and-mortar bookstore in the age of Amazon

How a writer, a crowdfunding campaign, and a little astrology turned a daydream into a reality

L'Oreal Thompson Payton Mar 15, 2026 9 min read