Revenue Rulebreaker by Lex Roman
News, stories and events on how solopreneurs make money. What you need to know to grow your small business through wild times. Get useful advice, relatable vulnerability and encouraging camaraderie.
Featured posts
LinkedIn only lets you have one profile, but what do you do if you have multiple personas?
1 min read
Best of small business news: Week of July 13
Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
16 min read
Should you add "Fractional" to your title?
Fractional executives and consultants share how it helps or hurts when finding, booking and working with clients
10 min read
Ask The Legends: How do you make the most of a conference?
We all know conferences are good for making new connections but I'm curious how you make the most of the opportunity.
1 min read
Best of small business news: Week of July 6-10
Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
19 min read
How's the business doing? Quarter in review (Q2 2026)
A look inside how Revenue Rulebreaker is running with revenue, expenses, wins and failures of the second quarter of 2026
21 min read
Customers are bailing on the once beloved ThriveCart. The downtime is one thing. It's the communication that's the problem.
ThriveCart was down for several hours on Friday without warning, causing customers to lose sales and make moves to exit the declining platform. The problems started a couple years ago, coinciding with a $35M investment from private equity.
8 min read
I led with queerness. It landed me a book deal.
Lindsey Danis finds their advantage as a writer by leaning into their queer identity but only with the right collaborators.
7 min read
Spend your summer with Outpost and me: New events and case studies coming for indie publishers!
Come hang with us and learn how you can use Outpost to grow your newsletter and your subscription business.
3 min read
I refuse to shrink my life to run a successful business
Leo Aquino shares their non-negotiable expenses that the business must pay for and why sacrificing yourself for your business may not be the right move
6 min read
Latest posts
Ask The Legends: How do you handle LinkedIn with multiple audiences or businesses?
LinkedIn only lets you have one profile, but what do you do if you have multiple personas?
1 min read
Best of small business news: Week of July 13
Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
16 min read
Thanks, I Hate It
paid
Stripe makes a play to buy PayPal with their private equity buddy. It's time for us to wake up to how much power they have.
While we were fighting over the middlemen like Substack and beehiiv, Stripe was quietly gaining market share. We need to demand more platform integrations than Stripe and PayPal.
4 min read
Should you add "Fractional" to your title?
Fractional executives and consultants share how it helps or hurts when finding, booking and working with clients
10 min read
Ask The Legends: How do you make the most of a conference?
We all know conferences are good for making new connections but I'm curious how you make the most of the opportunity.
1 min read
Best of small business news: Week of July 6-10
Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
19 min read
Ghost broke our beautiful gift links :/
It was nice while it lasted. Hopefully, it will come back soon.
1 min read
Ask The Legends: Does adding "fractional" to your title help or hurt?
I want to hear about your experience using it or losing it.
1 min read
How's the business doing? Quarter in review (Q2 2026)
A look inside how Revenue Rulebreaker is running with revenue, expenses, wins and failures of the second quarter of 2026
21 min read
Best of small business news: Week of June 29-July 3
Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
14 min read
Customers are bailing on the once beloved ThriveCart. The downtime is one thing. It's the communication that's the problem.
ThriveCart was down for several hours on Friday without warning, causing customers to lose sales and make moves to exit the declining platform. The problems started a couple years ago, coinciding with a $35M investment from private equity.
8 min read