That's a wrap on the Business Underdog Bundle! Thank you to the 131 entrepreneurs who joined us. You can still become a subscriber to Revenue Rulebreaker and Hype Yourself on our normal sites.
From May 12th-May 16th, small business champions Lex Roman and Lucy Werner are hosting a five-day experiment to bring their audiences together in backing independent voices.
Introducing the Business Underdog bundle–May 12-16! Get the biggest discount when you join us early.
How it works
During the bundle promotion, readers can get two independent business publishers for the price of one: The Hype and Revenue Rulebreaker.
- See what's included in Lucy's subscription
- See what's included in Lex's subscription
Upgrade during the launch window to get a deal on both publications.
Already a paid subscriber? Upgrade using the promo link and our partner Trustfnd will automatically recognize you, add you to second publication and calculate what your upgrade fee accordingly. Make sure to use your paid subscriber email address so the system recognizes you.
Why are we doing this?
We both run independent small business publications:
- The Hype (that’s Lucy's publication)
- Revenue Rulebreaker (that’s Lex's publication)
Different style. Different angles. Same belief: We want to support the good guys making good things. And our medium for doing that is as independent writers. Which only works, if readers back what we are doing.
Small business owners are in trouble. 1 out of every 12th small business owner shuts down every year. Small business media and the communities that come together around us enables the largest market of entrepreneurs (35M small business owners in the United States, 33M in Europe) to STAY in business.
Independent media isn't just for breaking news. We're here to lift up stories you rarely here about how real entrepreneurs are operating and to help keep more of us independent in a world of corporate monopolies. We want you to see and be seen by your peers!
Hear more from Lucy and me about why this bundle could be right for you
What happens when two business publications run a subscriber drive together?
The experiment. For five days only, you can join both of our memberships at a rare, time-based discount. You get the biggest discount if you join on days 1 or 2.
May 12-13: 50% off both memberships
May 14-15: 30% off both memberships
May 16: 20% off off both memberships
(Yes, it gets worse as the week goes on, on purpose. Act fast!)
What you’re actually backing
Not just two newsletters, but:
- More honest business storytelling
- More examples of what works right now for business owners like you
- More visibility for independent creators
- More opportunities that aren’t hidden behind gatekeepers
- More ways to grow without becoming a shouty internet person
And practically:
- Events, collaboration and intros to other business owners
- Real examples of how we're growing these projects in real time
- Access to two very different but completely complementary networks
Perks of The Hype:
- Weekly hype prompts, one practical nudge to get your work out there.
- Live classes and Q&As (with me or one of my favourite geeks).
- Pitch opportunity directories.
- Replays, archives, and real examples to borrow from.
- A clever, generous community hyping each other and accountability.
Perks of The Legends Network:
- Regular shoutouts linking to your work on my newsletter
- Warm introductions to others in the network
- Visibility in our Legends Directory to get more referrals and collaborations (and just so people know who you are)
- Collaboration invitations to expand your audience like the Loose Ties Scavenger Hunt, and Secret Santa Swap.
- Mixer invitations twice a year to expand your network where I match you up personally with other Legends based on your audience, location and industry
- Invitations to my quarterly earnings calls so you can see where your money is going and inform what we do with it
- All you can read Revenue Rulebreaker stories about how other entrepreneurs are making it work right now in RevenueRulebreaker.com
- All you can read Paid Newsletter Playbook guides about running a paid subscription business on PaidNewsletterPlaybook.com
- Preferential treatment at all times because I like you the best
- Bonus perks that we unlock every 100 Legends—next one is free classified ads in my newsletter!
You get ALL THIS FOR $139 USD for the entire year!!!
How we're tracking towards our goal of 100
Lucy and I set a goal for 100 entrepreneurs to participate in this bundle with us. Can we do it? Count last updated Wednesday, May 13.
Over 100 entrepreneurs have joined us in the Business Underdog Bundle. Can we reach 150?
What is this tool, Trustfnd?
Previously tested only with journalists, Lex and Lucy will be the first small business creators to use Trustfnd’s bundle subscription function. It is a new platform that offers one time subscription bundling (bundle passes) and newsletter growth collaborations. With pledge drives and long term subscription bundling on the horizon. Currently free to use but a paid subscription is arriving any day now. Learn more at trustfnd.com.
How can you get involved during this week?
This is not just about giving us your cash, you could help us enormously by sharing with your own network and write a poem like “love this example of two independent creators generating FOMO instead of promoting in silo, so you should definitely get this special deal because YOLO”
Share this post with a friend: revenuerulebreaker.com/bundle
Copy/paste these blurbs for social or email:
- I’m a Legend because [REASON] and I think you should be too. Lex who runs Legends is teaming up with Lucy Werner of Hype Yourself to offer a 2-for-1 discount. You get access to two indie business communities for the price of one. Check out what they’re up to and join us! https://revenuerulebreaker.com/bundle
- Are you looking for new small business communities? I’m part of one I think you should join and if you join now, you get access to a second one FOR FREE. Lucy Werner of “Hype Yourself” and Lex Roman of “Revenue Rulebreaker” are teaming up to offer 2-for-1 access to their communities where you get promotion, learn how to promote, and find good collaborators to grow your audience. https://revenuerulebreaker.com/bundle
- I joined Legends because I believe in building my business with community. If you’re looking for good communities to help grow your business, look no further than this indie business bundle. You’ll get access to Legends PLUS you’ll join Lucy Werner’s “Hype Yourself” community at a 2-for-1 discount. $99 for an ENTIRE YEAR of BOTH COMMUNITIES. Join us! https://revenuerulebreaker.com/bundle
- More promo ideas and images in this doc
Who is this bundle for?
Self-employed people who relate to any of these:
- You want to get seen and get paid
- You’re building something independently and want to support other independents
- You’re tired of business content that is based on vanity metrics
- You believe the internet should reward the geeks in their niches
We want to leave the world a better place by getting more money in the hands of the underdogs rather than billionaires.
x Lex and Lucy
Editors Notes:
For further information, images or case study requests contact:
Lucy: lucy @ hypeyourself.com
Lex: press @ revenuerulebreaker.com
Bundle will run from May 12th-16th on hypeyourself.com and revenuerulebreaker.com.
Hooray Bundle Passholders!
🏆 Trophy indicates existing Legend
- Paul Lumsdaine 🏆
- Scheherazade Mason 🏆
- Andrea Cristancho
- Silvia Canelón 🏆
- Michelle Pontvert 🏆
- Abbey Harlow 🏆
- Jessica Kupferman
- Vanessa Novissimo Wright
- Maigen Thomas 🏆
- Vanessa Armstrong 🏆
- Rob McClinton 🏆
- Emma Bolton 🏆
- Brian Kerr 🏆
- Megan Eckman 🏆
- Hadrien Chatelet
- Jillian Bybee
- Kimberley Pittman-Schulz 🏆
- Alexa Phillips 🏆
- Marie-Louise Cee
- Anne Ditmeyer
- Mahmoud Reza
- Sophie Cross
- Steph Lock
- Stefanie Kruse 🏆
- Stacey Nicholls 🏆
- Patricia Sung 🏆
- Emma Sullivan Uebele 🏆
- Sara Obando 🏆
- Alyssa Towns 🏆
- Alice Karolina
- Foluke Akinlose
- Samantha Tremlin
- Gemma Ford
- Alex Hedges
- Tes Macpherson
- Vicki Lesley
- Clara
- Vanessa Norwood
- Pili Rivera
- Susi Castle
- Ahrif Sarumi
- Christy Price 🏆
- Corey Gumbs
- Amanda Laird 🏆
- Stephanie Graham
- Evangeline Garreau
- Jamie R Cox 🏆
- Amy Walker
- Kate Dole 🏆
- Amelia Hruby
- Kara Detwiller 🏆
- Eman Ismail
- Marissa Taffer 🏆
- Kristen Tate
- Lucy Chambers
- Adam Thomas 🏆
- Shawnna Stiver 🏆
- Meg Casebolt
- T.J. Jourian
- Rachel Africh
- Sarah Dzida
- Heidi Snoe
- Rick Harp
- Sophie Brookover 🏆
- Kari Ginsburg 🏆
- Renganathan Padmanabhan 🏆
- Clara Teufel
- Samantha Bowen
- Kaitlyn Arford 🏆
- Nadine Nethery
- MV Braverman 🏆
- Liz Cole
- Rebecca Heald
- Kisalaya Pandey
- Mary Paliath
- Chelsey Pippin
- Victoria ap Gwynedd
- Michelle Howlin
- AMC Newton
- Gary Spinks
- Jennifer Modesto
- Pame Barba 🏆
- Fonda Neal 🏆
- Jess Berg 🏆
- Liz Covart 🏆
- Callander Turner 🏆
- Ana Clara Lessa Soares
- Brittany Joiner
- Kevin Chung
- Clara Kuo 🏆
- Jennifer Gurecki
- Amanda Baumann
- Jen Earle
- Mrs Collette J Philip
- Sarah Kate Levy 🏆
- Tracy Stewart
- Strahinja Todorović
- Robyn Santa Maria
- Jane Galloway
- Chichi Eruchalu
- Amy Lee Lillard
- CMA
- Aneisha Velazquez 🏆
- Maggie Patterson
- Shawn Kwek
- Steph Benedetto 🏆
- Theresa Sullivan
- Melissa Moreau
- Blythe Alpern 🏆
- Dominique van Werkhoven
- Graham Bucknell
- Charlice Hurst
- Andy Dehnart 🏆
- Lizzy Maskey
- Sarah Giffrow 🏆
- Kelley Gardiner 🏆
- Georgina Dean
- Renee Lynn Frojo
- Michelle Marlahan
- Tiffani Brown 🏆
- Jenni Gritters
- Riquelmy Sosa
- Janet LeBlanc
- Matt Wolfbridge 🏆
- Veta Wade
- Kari
- Angela Hollowell
- Laura Howe
- Maureen Wiley
- Tiffany Han
- Monica Seggos
- Louie Woodall 🏆