You can also view my calendar on Luma for upcoming events
🍀 March
Theme: Community-building
- March 11 Your Next Membership Drive: Ready to do a big play for members or subscribers? Let's workshop your membership drive strategy. We'll talk about timing, channels and messages plus we'll hear what's worked for others. You'll leave prepped to win over more members. Register ($29 or inc in Season Pass)
- March 12 What Makes Publishers the Most Money with Outpost's Ryan Singel: There's a secret weapon behind your favorite publishers and his name is Ryan Singel. Ryan is the co-founder of Outpost and he's been guiding publishers on how to increase revenue from their membership since before Outpost was created. He works closely with publishers like Tangle, Flaming Hydra, and Hell Gate to implement best practices for paid subscription-backed publications. Register (FREE)
- March 19 Legends Lucky Charm Mixer: Legends are coming together LIVE to mix, mingle and listen to live music by Benjamín Mora who always brings the party 🎉 This event is only for Legends. Register
- March 26 March Seeds and Summits: Seeds and Summits is a monthly session where we discuss what experiments you tried this month (seeds) and we celebrate what worked (summits). It's a heartwarming reflection session that helps you cement and celebrate progress and build on it more effectively. Register ($29 or inc in Season Pass)
☀️ April
We're taking it easy in April. No theme but a few events you can join us for!
- April 9 Q1 Earnings Call: How's Revenue Rulebreaker doing? Where is your money going? I'm here to tell you! We're going to run down the state of the business behind Revenue Rulebreaker and Legends for Q1 (Jan-Mar 2026). Open to all paid subscribers and tip jar contributors. Register
- April 16 Let's make a plan to leave Substack together! I will guide you through making an exit plan and figuring out when and how to move for Substack publishers. Register (FREE)
- April 21 Indie Media Revenue Lab. A facilitated session about all things revenue for indie media. Bring your challenges, your opportunities, and your encouraging spirit to this session. Register (FREE)
🪷 May-June
Theme: Paid subscriptions
Ready to finally start promoting your paid subscription? I'm running a paid subscription sprint in May and June to help you grow your paid subscription immediately and to set up some foundations to keep it growing.
Who's this for?
This is for anyone with a media subscription. It's not designed for high touch membership operators. It's for newsletter writers, bloggers and podcasters who have a recurring subscription option. You do not need to be full time on your venture but you need to be launched before this sprint. I'm not teaching launch strategies.
Substack publishers are not permitting to join unless they are already paid subscribers. Patreon publishers can join, but your tooling might limit how much you can participate in our activities.
About the sprint
15 spots available. 8 minimum to run.
$1000 for the sprint. $500 for paid subscribers—see code below (make sure you're logged in.) You can become a paid subscriber for $75/year so yes it's stupid to pay $1000 for this sprint but if you really hate recurring subscriptions, you can pay me $500 extra dollars.
Sprint runs from May 7-June 11 on Thursdays from 2-3:30pm Eastern.
The Double Your Paid Subs Quest
- Week 1: Build a welcome flow that turns your newsletter signups into paying subscribers fast
- Week 2: Find your gaps with subscriber intel via data diving, surveys, testimonials and conversations with your actual readers
- Week 3: Win back and upsell more of the people who already love you with special offers, personalized communications and automations
- Week 4: Plan and run a subscriber drive that smashes your goals and create your template to keep doing it year round
- Week 5: Punch up your paid subscription sales page so it does more of the heavy lifting for you
- Week 6: Keep more subscribers with a Why Stay sequence
You'll leave this sprint with:
✅ Optimized key automations (welcome, failed payment, why stay, why come back, why upgrade)
✅ A subscriber drive and created a template to run the next one
✅ An understanding of why your subscribers pay and how to sell more of them
✅ An understanding of how your audience growth is supporting (or not) your paid subscription growth
I am not promising to double your paid subs during the course of this sprint (though you might depending on how much you've done before.) This growth sprint will set you up to double your paid subs by creating automations, promotions and information you need to accomplish your paid subscription goals.
View the calendar
RSVP for individual events on the calendar
Looking for past events?
Find the recaps and recordings here
Lex Roman
About our events
You've got business goals but it's super lonely slogging through a massive to do list by yourself in a dark basement.
The only thing that saves me during those times is community events where we come together to reflect out loud, get some good intel and make better decisions about what's next.
So, I'm bringing back events this year! We're gonna see how this goes but people do really enjoy my events so I'm making a bet that you want to come to more of them.
These events are not classes. They are guided workshops. I will set the stage and provide a structure for us, but I will be counting on you to bring your business vision, data and interests to make our time together matter. COME READY TO CHAT PARTY PEOPLE!
Most events are paid or for paid members. Some are free. Subscribe to my mailing list to receive updates on them!