I am raising funds to produce the first season of Money Trail, a podcast that examines the tools we depend on to find out who we can trust in our technocratic world.
Each episode will deep dive into tools we use (Squarespace, Substack, ThriveCart are first on my list) to dig into the flow of money and power responsible for the feature thrash we see on the surface. Is all venture backed-tech bad? What are the warning signs you should watch out for? Who can you turn to when you're sick of platform hopping? I'll invite the Legends to guest host with me as we unravel where the money came from, where it's going and how it's going to affect our businesses. The answer to "but where should I take my business" becomes a lot more clear when we follow the money and understand the players.
Money Trail is a narrative podcast in the style of Normal Gossip or If Books Could Kill. It requires a fair bit of research and writing to prep the episodes for production, hence running a crowdfunding campaign.
$4k raises enough for me to produce an 8 episode first season. My goal is to publish the first season by the end of 2026.
Why become a backer of Money Trail? Here's the perks!
🎁 All levels: Early access to 1st episode, access to Secret Show Notes + your name on the pod website
🎁 $50+ Everything above + first dibs on the guest hosting application
🎁 $100+ Everything above + your name read aloud at the end of every ep
🎁 $250+ Everything above + Exec Producer status and an invite to a BTS call with other EPs where I present the next season plan
🎁 $500+ Everything above + a featured ad in two episodes
Contribute on my Ko-fi page.
Money Trail will launch on the same feed as Low Energy Leads, my former podcast. Subscribe to the feed and/or listen to past episodes of Low Energy Leads while you wait for Money Trail to go live wherever you get your podcasts.
Episode 1 is now available in early preview to podcast backers only!
Money Trail is backed by
- Maigen Thomas
- Pame Barba
- Zach Bolton
- Brian Kerr
- Sara Obando
- Lynn Quinn
- Deanna Seymour
- Silvia Canelón
- Ted Fickes
- Kim Roman
- John L. Roman
- Tina Bar-On
- Maggie Patterson
Become a backer of Money Trail!
Why isn't Money Trail included in Legends or the Backstage Pass?
Creating Money Trail is an entirely separate effort from producing Revenue Rulebreaker, the Paid Newsletter Playbook and hosting Legends activities. I can't afford to do the podcast without additional backing and including it in the Legends tier wouldn't give me a clear signal about whether or not this podcast should exist.
This way, people who aren't interested don't pay for the podcast and people who are can be involved at the level they want to.