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- 2024 Year in Review
2024 Year in Review
Only took 5 years to figure out what I wanted this business to be
“Aren’t you sick of always reinventing yourself?”
My mom asked me earlier this year, pretending like she didn’t know this was my normal operating mode.
I mean…sure, in some ways, I am.
I’m super envious of my friend Ara who I met when I was in architecture school. Ara is now an architect and he’s the most hyper focused person I know. He finished undergrad, then graduate school, worked as an apprentice, started his own firm, and got his license in record time.
Night and day, Ara lives and breathes architecture.
Meanwhile, I went to a panel very early on in architecture school called “Architects Beyond Architecture” and thought, yeah, actually, I should quit. So I did. And I’ve had two entire careers since then.
I am both used to reinventing myself and I am tired of it.
Last Friday, I went to a 2024 Retrospective Workshop held by Sarah Jutras and Gabriela Néspoli.
(It was a KILLER session, by the way. I have never been to a virtual event that was so end to end incredible. Follow Sarah on LinkedIn. I’ll be at the February workshop.)
During the retro, I was paired up with someone to debrief the highs and lows of the year.
Their lows and mine all had to do with clients.
2024 taught me to stop working with clients
I only took on two clients this year and they reminded me twice why I don’t want to work that way anymore.
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