Lex Roman

Hey, I'm Lex! I'm a growth marketer specialized in audience growth and monetization. I’ve been crafting successful conversion strategies for companies like Gusto, Nissan, Macys and The Black Tux since 2010. Now, I work with indie creatives and journalists to make their ventures more sustainable.

You gotta automate that

200 paid subscribers are gonna need a better system

Lex Roman

How I pitched my partners for 2025

The pitch, proposal and sales process that successfully landed me two fantastic partners

Lex Roman

I'm sick of writing hooks

How will the list grow when I'm so bad at social media?

Lex Roman

I spent WHAT on WHAT?!

New year, new budget. Income and expense breakdown for 2025.

Lex Roman

2024 Year in Review

Only took 5 years to figure out what I wanted this business to be

Lex Roman

It's me. Not the depression.

Grandma and Grandpa Roman are rolling in their graves hearing that I tied their story to sales

Lex Roman

My open-yo-wallet promo plan

It's a great time to ask for money for me and for you! Here's what I'm thinking

Lex Roman

I set the bar too low

How $50 became $75 and why I keep learning this lesson on pricing and goals.

Lex Roman

It takes a lot of emails to sell something

"Email doesn't work for me" just means you're not sending enough

Lex Roman

I launched a subscription even though Matt McGarry told me not to

Can't hawk the audience-funded game if I'm not in it myself

Lex Roman