The lifechanging difference between $9 and $499

Subscription pricing and how it affects your ability to deliver

Author

Lex Roman
March 30, 2025

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Welcome back to Revenue Rulebreaker! This is where I share how I’m building my own subscription business, exclusively for my paid subscribers. If you’re not a paid subscriber, you can become one here or get my free newsletter here.

Usually I include more of a free preview but this issue is pretty personal so it’s all paywalled.

I charged $499/mo for my last membership. Now, I charge $9.

There’s a lot behind why these prices are so different. But charging less has improved my life and I’m going to explain why in this issue.

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